I study how economic worldviews about the free market inform beliefs about social relationships. Specifically, I examine how neoclassical economic beliefs (e.g., viewing individuals as utility-maximizers) influence social behaviors and attitudes. In one project, I find that people who see happiness as an exchangeable resource are less likely to help others (Baltiansky, Santos, & Zaki,
working paper). In another, I find that taboo transactions—those that violate deeply held moral norms—are perceived as zero-sum, despite being voluntary (Baltiansky & Davidai,
working paper). In these transactions, sellers’ perceived harm is attributed to lack of information and irrationality. These phenomena lie under the broader concept of
Market Cognition—the psychological effects of engaging with market exchange as a primary form of human interaction (Zaki, Neumann, & Baltiansky,
2021).